Strategy OHB 2025
With the Group strategy "OHB 2025 – Shaping the Future" presented for the first time during the Capital Market Day 2020, OHB defines the cornerstones for further sustainable growth. The strategic goals outlined below (1) were updated in the fall of 2021. Among other things, sustainability in corporate management and the expansion of our activities in the commercial market were included in the strategy. The last review of the strategy and confirmation by the Supervisory Board took place in April 2022.
SPACE HAS FUTURE
The future for space-based solutions continues to be promising as they are increasingly used to address numerous of the global challenges faced by society today (2). A conservative analysis by industry expert Euroconsult projects the global space industry to grow at a compound annual growth rate of 6.3% from 2016 to 2030. Various other organizations even forecast double-digit annual growth rates. OHB is already very well positioned to take advantage of the opportunities arising from the immediate need for these solutions. This position as one of the leading market players will be maintained and extended by OHB in the future. To this end, the Group has defined priority growth and development directions as a core element of its strategy.
THE PATH TO FUTURE GROWTH
OHB pursues various development steps across all three segments which, in combination, open up further growth opportunities for the Group. In the SPACE SYSTEMS segment, OHB is already able to provide solutions for all space applications thanks to the broad positioning of its subsidiaries. The Group will continue to invest in mission-critical technologies across all application areas. A particular focus is being placed on the earth observation domain where OHB's leading global position is being further extended.
In the AEROSPACE segment, MT Aerospace AG will continue to steadily expand its role as a strategic supplier to the launcher industry beyond the European Ariane program to other international launchers. It will also access new customers and global sales markets through the transfer of know-how and technologies to the identified growth areas of industrial additive manufacturing and hydrogen mobility. At the same time, our investment Rocket Factory Augsburg AG is developing its own cost-optimized rocket for launching smaller payloads.
The DIGITAL segment, which was created in 2020, is to be developed into a major revenue and profit center for the Group over the next few years. To this end, OHB will be extending its traditionally strong position in ground-based space solutions. In addition, the Group is aiming for significant growth in the area of downstream applications and services. This growth will be achieved not only organically by investing in further capacity but also inorganically by means of acquisitions and/or equity investments by OHB Venture Capital GmbH.
UTILIZATION OF OPTIMIZATION AND SYNERGY POTENTIALS
In order to achieve its profitability targets, the Group is working on leveraging potential for optimization within the organizational and process landscape. In addition, OHB is taking measures as part of a Group-wide initiative to promote cooperation between the sites and companies and better utilize synergy effects. For this purpose, several Group functions are being established to drive forward standardization measures such as the implementation of competence centers.